We are excited to announce our new philanthropic initiative – Perpetual Giving.
Perpetual Giving was formed in 2013 and is working with New
Zealand’s favourite charities to encourage more people to consider leaving a
charitable gift in their Will, once they've looked after their family and
friends. Together, we aim to do what no single charity can do alone, making
legacy giving a social norm.
Many charities depend on legacies and without them they
would not exist. Bequests and legacies for philanthropic purposes amounted to
an estimated $122.0 million*. If, together, we can grow this by just 5%, we
could raise an extra $ 6.1 million for New Zealand charities. Therefore as a
business specialising in estate planning we estimate that we can make a huge
difference to charitable gifting in NZ.
Perpetual
Giving is founded on the basis that no one charity can achieve market growth
alone. It is only by pooling resources and working together that we can grow
the market and ultimately change the course of legacy giving nationwide.
* Giving NZ 2011
How it Works
We will provide a platform to enable our clients to find out
more about NZ charities in order to help them decide which charity/ charities
they wish to leave a gift to in their wills. In conjunction with our new Online
Wills service and with support from our advisory services; this will make
leaving a legacy to charity an informed, yet simple, process.
Our charitable partners will be able to first submit an
expression of interest to be included on the site. Once accepted, they will
appear on our charities page to make charity selection for legacy giving
straightforward for our clients.
By bringing our clients and NZs most treasured charities
together, we hope to make legacy giving a social norm.
The importance of Charitable Gifts
Charitable gifts left in Wills are the foundation for many
good causes in New Zealand, and without them many charities would struggle to
survive. The problem is that whilst many New Zealanders support charities, very
few currently leave a legacy to them.
We know that there is real potential for growing the legacy
market. Research in the UK indicated that 35%* of the UK population were ‘happy
to give a small amount to charity in their will after they have looked after
their family and friends’.
We believe that by adopting this ‘family first, charity
second’ approach, and making it relevant for ordinary people and then helping
them understand what to do, we can make some big steps in helping people to
change their attitudes.
By working together we can change the shape of charity
giving forever.
Our Charitable Partners
So far we have made connections with over fifteen of New
Zealand’s biggest charities and we will be announcing more charitable partners
over the coming weeks. Check out the website to see which charities are already
benefitting from this service at http://www.perpetualgiving.co.nz/find-a-charity.html
Want to get involved
or want to learn more?
If you are interested in leaving a legacy in your Will,
visit our website at: http://www.perpetualgiving.co.nz/index.html
If you are a charity and you would like to get involved,
please submit an expression of interest on our website at: http://www.perpetualgiving.co.nz/for-charities.html or speak to our Client Assistant Laura Taylor
by calling: 09 927 9533
